TY  - BOOK
AU  - 
AU  - Rao,Pramod et al.
TI  - Managing 4Ps of FMCG Marketing: An Introduction
SN  - 8131411804
U1  - 658.8 
PY  - 2007///
CY  - Hyderabad
PB  - Icfai Books
KW  - P&G
KW  - unilever
ER  -