TY  - BOOK
AU  - 
AU  - Anil,Varma
TI  - Strategies for Brand Management
SN  - 9788131420089
U1  - 658.8343 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai University Press
KW  - branding
KW  - corporate strategies
ER  -