TY  - BOOK
AU  - Icfai
TI  - Case Studies in Marketing Research & Product Management
SN  - 81899410180
U1  - 658.8 
PY  - 2006///
CY  - Hyderabad
PB  - Icfai Center for Management Research
KW  - Intel
KW  - Wal-Mart
ER  -