TY  - BOOK
AU  - 
AU  - Brinda, G. Et al.
TI  - Case Studies on Brand Management : New Paradigms
SN  - 8131413853
U1  - 658.8343 
PY  - 2008///
CY  - Hyderabad
PB  - Icfai Books
KW  - brand building
ER  -