TY  - BOOK
AU  - Melkman,Alan
TI  - Strategic Customer Planning; How to Develop and Implement A Strategic Account Plan
SN  - 9788130910499
U1  - 657 
PY  - 2009///
CY  - NewDelhi
PB  - Viva Books
KW  - account planning
KW  - customer relationship
ER  -