TY  - BOOK
AU  - Ajithkrishna C K
AU  - Ani S Das (Guide)
TI  - The effect of marketing mix on the consumer buying behaviour of Milma ice cream
U1  - 380.141 
PY  - 2021///
CY  - Vellanikkara
PB  - College of Co-operation, Banking & Management
KW  - Co-operation, Banking & Management
N1  - MBA
ER  -