TY - BOOK AU - Darvin Varghese AU - Ani S Das (Guide) TI - The influence of visual merchandising and store atmosphere on consumer's shopping behaviour of 'Reliance fresh Chalakkudy' U1 - 380.141 PY - 2022/// CY - Vellanikkara PB - College of Co-operation, Banking & Management KW - Co-operation, Banking & Management N1 - MBA ER -