TY  - BOOK
AU  - Sreelekshmi M S
AU  - Hena M
TI  - Factors influencing purchase behaviour towards electronic durable goods in Thiruvanathapuram city
U1  - 334 
PY  - 2023///
CY  - Vellanikkara
PB  - College of Co-operation,Banking & Management
KW  - Electronic industry in India
KW  - Purchase behavior
N1  - MBA
ER  -