51.
Developing advertising with qualitative market research
by Wordle, Judith.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Sage Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 WAR/DE] (1).
52.
Effective communication and advertising for financial institutions
by Burns, Thomas J.
Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 BUN/EF] (1).
53.
Marketing communication : on integral appoach
by Smith, P R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).
54.
Brand positioning : strategies for competitive advantage
by Subroto Sen Gupta.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw-Hill Publishing Company Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 SEN/BR] (1).
55.
Advertising
by Jefkins, Frank.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Plymouth Mac donald and Evans 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 JEE/AD] (1).
56.
Advertising budget : the advertiser`s guide to budget determination
by Broadbant, Simon.
Edition: `Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Mc Graw-Hill Book Company 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 BRO/AD] (1).
57.
Managerial economics
by Dean, JOel.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.092 DEA/MA] (1).
58.
Study of managerial economics
by Gopalakrishnan, D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .092 GOP/ST] (1).
59.
Advertising management
by Jain, Shruti | Jethwaney, Jaishri | Muers, John.
Edition: Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 JAI/AD] (1).
60.
Advertising marketing and sales management
by Sanjeev, Sinha.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Swastik Publications 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SAN/AD] (1).
61.
A B C of export marketing
by Sampangi, M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 SAM/AB] (1).
62.
Social marketing
by Jho, S M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 `JHA/SO] (1).
63.
Advertising theory and practice
by Chunawalla | Kumar.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 CHU/AD] (1).
64.
Advertising
by Daniel, Yadin | Frank, Jefkins.
Edition: 4thMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FRA/AD] (1).
65.
Lesly's handbook of public relations and communications
by Losly, philip.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing house 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.2 LES/LE] (1).
66.
MArketting management : planning implimentation and control.the Indian context
by NAmakumari, S | RAmaswamy, V S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).
67.
Advertising basics : a resource guide for beginners
by Varghese, A K | Vilanilam, J V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 VIL/AD] (2).
68.
Marketting channel management : a customer centric approach
by Pingali, Venugopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.84 PIN/MA] (1).
69.
Modern Marketing Management: Principles and Techniques
by Jain, J.N | Singh, P.P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Regal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAI/MO] (1).
70.
Changing Face of Advertising
by Parthasarathy, V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad ICFAI University 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 PAR/CH] (1).
71.
Advertising Handbook: Make a Big Impact with a Small Budget
by Dennison, Dell.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Mumbai Jaico Publishing House 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 DEN/AD] (1).
72.
Product Management in India
by Ramanuj, Majumdar.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice hall of India Pvt. Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 RAM/PR] (1).
73.
Contemporary Issues in Management Research
by David, P.Jawahar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Excel Books 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 DAV/CO] (1).
74.
Advertising Industry: Trends and Regulations
by Anil, Varma.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfar 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 ANI/AD] (1).
75.
Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy
by Olson, Jerry C | Reynolds, Thomas J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).
76.
Product Management in India
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice Hall of India 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.575 RAM/PR] (1).
77.
Product and Brand Management
by Mathur, U C.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Excel 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 MAT/PR] (1).
78.
Advertising Management With Integrated Brand Promotion
by Allen, Chris T | O'Guinn, Thomas C | Semenik, Richard J.
Edition: 1stMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Cengage Learning 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 OGU/AD] (1).
79.
ADVERTISING MANAGEMENT
by RAJEEV BATRA , JOHN G MYERS, DAVID A AAKER | RAJEEV BATRA , JOHN G MYERS, DAVID A AAKER.
Edition: 5 thMaterial type: Publisher: NEW DELI PEARSON PUBLICATION 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 9788177588507] (1).
80.
Advertising management
by Jugenheimer, Donald W | Kelley, Larry D.
Edition: 1Material type: Publisher: Newdelhi Segment books 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 JUD/AD] (1).
81.
Strategic advertising management
by Percy, Larry | Elliott, Richard.
Edition: 2Material type: Publisher: Newyork Oxford university press 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 PER/ST] (1).
82.
Advertising and sales management:text and cases
by Mohammed Abdul Azeem | Zia Ul Haq.
Edition: 1Material type: Publisher: Delhi Mangalam publications 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 MOH/AD] (1).
83.
Research methodology
by Chetan agarwal | vijay sharma.
Edition: 1Material type: Publisher: Newdelhi Research methodology in management 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001.42 AGA/RE] (1).
84.
Advertising management
by Saroj pareek.
Edition: 1Material type: Publisher: Jaipur DND publications 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAR/AD] (1).
85.
Advertising Management
by Jafar mahmud.
Edition: 1Material type: Publisher: Gurgaon Shubhii publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 JAF/AD] (1).
86.
Principles of marketing
by Kotler, Philip | Armstrong, Gary | Agnihorti, Prafulla.
Edition: 17Material type: Publisher: Chennai Pearson India Education Services 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 KOT/PR] (1).
87.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
88.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
89.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
90.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
91.
Principles and practice of marketing in India
by Joshi R L | Mamoria C B | [Author] .
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad ; Kitab Mahal ; 1984Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380 .1 MAM/PR] (1).
92.
Advertising- creative communication with consumers
by Hepner, Harry Walker.
Publisher: Newyork, Mc GRaw- Hill Book Company Inc ; 1956Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.1 HEP] (1).
93.
New horizons in marketing
by Karstein, H.
Publisher: Bombay, Thacker & co.ltd. ; 1968Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.8 KAR] (1).
94.
Quantitative theories in advertising
by Ambar G Rao.
Publisher: Newyork, John Wiley & Sons INC ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.1 RAO] (1).
95.
Publicity and public relations work text
by Simon, Raymond.
Publisher: Ohio, Grid Inc. ; 1978Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.2 SIM] (1).
96.
Handbook of advertising management
by Barton, Roger.
Publisher: Newyork, Mc GRaw- Hill Book Company Inc ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 659.102 BAR] (1).
97.
Use and abuse of statistics
by Reichmann, W.J.
Publisher: London, Chapman & Hall ; 1961Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 519.5 REI] (1).
98.
Mass culture : the popular arts in America
by Rosenberg, Bernard | White, david Manning.
Publisher: London, Free press & glencoe ; 1957Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.23 ROS] (1).
99.
Communication and persuasion : psychological studies of opinion charge
by Hovland, Carl I | Janis, Irving L | Kelley, Harold H.
Publisher: New Haven, Yale University press ; 1953Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.24 HOV] (1).
100.
Economic of marketing
by Douglas, Edna.
Publisher: London, Harper & Row publishers ; 1975Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 380.1 DOU] (1).
