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651. Increasing access for food

by Tyagi, A S.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 363 .19 TYA/IN] (1).

652. Marketing management concept and issues

by Diwan, J M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Commonwealth Publishers 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DIW/MA] (1).

653. Basic marketing

by M C Cathy, Jerome E.

Edition: 9Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Universal Book Stall 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MCC/BA] (1).

654. Marketing in tribal economy

by Murali Krishna Rao.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Inter-India Publications 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .109 MUR/MA] (1).

655. Globalization and agricultural marketing

by Harish, Nayyar | Ramaswamy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Jaipur Rawat Publications 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 HAR/GL] (1).

656. Modern marketing management

by Davar, Rustoms.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Universal Book Stall 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DAV/MO] (1).

657. Co-peration in India

by Mathur, B S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Agra Sahitya Bhavan Publishers and Distributors 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 MAT/CO] (1).

658. Managing cooperative marketing

by Kamat, G S.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .068 KAM/MA] (1).

659. Alternative economics structures

by Agarwal, B L.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Allied Publishers Pvt. Ltd 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 AGA/AL] (1).

660. Marketing research : measurment and method

by Hawkins, Del | Tull, Donald S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 TUL/MA] (1).

661. Anatomy of production and marketing of groundnut : a case study of Oriss

by Binod CHandra Mohanty.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Classical Publishing Company 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 641 .356 BIN/AN] (1).

662. Marketing : a managerial approach

by Cunningham, Isabeller C | Cunningham, William H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago South- Western Publishing 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CUN/MA] (1).

663. Committees and commission cooperation

by Paranjothi, T.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Coimbatore Rainbow Publications 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 PAR/CO] (1).

664. Marketing in the new millennium

by Xavier, M J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 XAV/MA] (1).

665. Economic development in India v.22 : analysis, reports , policy , documents

by Raj, Kapila | Uma, Kapila.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Academic Foundation 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.9 RAJ/EC] (1).

666. Creating a training and development strategy

by Mayo, Andrew.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Universities Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 MAY/CR] (1).

667. Hand book of modern marketing

by Bull, Victor.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BUE/HA] (1).

668. New products management

by Crawford, C Merla.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: `Boston Irwin Mc Graw Hill 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.575 CRA/NE] (1).

669. MArketting management : planning implimentation and control.the Indian context

by NAmakumari, S | RAmaswamy, V S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).

670. ( Un )Common sense of advertising : getting the basis right

by Sanjay Tiwari.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).

671. Practical micro finance : a training guide for south Asia

by Harper, Amlcom.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vistar Publications 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.71 HAR/PR] (1).

672. Strategic marketing : a guide for developing sustainable cometitive advantage

by Xavier, M J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 XAV/ST] (1).

673. Services marketing and management

by GIlmore, Audrey.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GIL/SE] (1).

674. Using market knowledge

by Rohit, Deshpande.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ROH/US] (1).

675. International Business

by Paul, Justin.

Edition: 3rdMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 PAU/IN] (2).

676. Modern Marketing Management: Principles and Techniques

by Jain, J.N | Singh, P.P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Regal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAI/MO] (1).

677. Ultimate Marketing Plan:Find your Hook,Communicate your Message,Make your Mark

by Kennedy, Dan S.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Massachusetts Adams Business 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KEN/UL] (1).

678. Designing and Managing the Supply Chain:Concepts,Strategies,and Case Studies

by Kaminsky, Philip | Simchi-Levi, David | Simchi-Levi, Edith.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NewDelhi Tata McGraw- Hill publishing company Ltd. 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.7 SIM/DE] (1).

679. Search Marketing Strategies: A Marketer's guide to objective driven success from search engins

by Colborn, James.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Burlington Butterworth Heinemann 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 COL/SE] (1).

680. General Bank Management

by Indian Institute of Banking.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Macmillan 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.17 IND/GE] (1).

681. Un Common Sense of Advertising : Getting the Basics Right

by Sanjay, Tiwari.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).

682. Guerrilla Marketing Comes of Age

by Nasreen, Taher.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI Books 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 NAS/GU] (1).

683. Product and Services Management

by Avlonitis, George J | Papastathopoulou, Paulina.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 AVL/PR] (1).

684. Tapping Rural Markets : Concepts and Cases

by Gopal, V V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).

685. Tapping Rural Markets : Concepts and Cases

by Gopal, V V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).

686. Tapping Rural Markets : Concepts and Cases

by Gopal, V V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).

687. International Marketing : Analysis and Strategy

by Onkvisit, Sak | Shaw, John J.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ONK/IN] (1).

688. Global Marketing : A Decision - oriented Approach

by Hollensen, Svend.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 HOL/GL] (2).

689. International Business & International Marketing

by Icfai.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hydrabad Icfai University 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 ICF/IN] (2).

690. Connected Marketing: The Viral,Buzz and Word of Mouth Revolution

by Kirby, Justin | Marsden, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Butterworth- Heinemann 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KIR/CO] (1).

691. Farm Size and Marketing Efficiency : Pre and Post - Liberalization

by Parmod, Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Concept Publishing Company 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 KUM/FA] (1).

692. Pharmaceutical Marketing : Principles, Environment and Practice

by Kolassa, E.M. "Mick" | Perkins, Greg | Siecker, Bruce | Smith, Mickey C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chandigarh Unistar Books 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 381.1 SMI/PH] (1).

693. Industrial Sickness and Key areas of management : Planning ,finance marketing , technology, labour management relations

by Dave, Nalini V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 NAL/ IN] (1).

694. Relationship Marketing

by Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi response booke Sage publications 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAG/HA] (1).

695. Strategic MArketing Concepts and cases Vol.II

by Chaturvedi, Braj Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 BRA/ST] (1).

696. Selling on the Web (E - Commerce)

by Galloway, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pentagon Press Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 005.369 GAL/SE] (1).

697. Marketing Management

by Jha, Mithileswar | Keller, Kevin Lane | Koshy, Abraham | Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).

698. Marketing Research : Concepts, Practices and cases

by Easwaran, Sunanda | Singh, Sharmila J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 SUN/MA] (2).

699. International Marketing

by Rakesh Mohan, Joshi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAK/IN] (1).

700. Rural Marketing : Concepts and cases

by Partha Sarathy, V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad ICFAI University Press 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 PAR/RU] (1).

Kerala Agricultural University Central Library
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Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/