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1. Sales management concept ,practicesz, and cases

by Johnson, Eugene M | Kurtz, David L | Scheuing, Eberhard E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mcgraw-hill book company 1987Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.81 JOH/SA] (1).

2. Planning your financial future

by Boone, Louis E | Hearth, Douglas | Kurtz, David L.

Edition: 2nd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York The dryden press 2000Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.632 BOO/PL] (1).

3. Marketing

by Kurtz, David L | Boone, Louis E.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Chicago The Dryden Press 1981Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KUR/MA] (1).

4. Planning for financial future

by Boone, Louis E | Kurtz, David L.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Dryden Dryden Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .632 BOO/PL] (1).

5. Sales management : concepts, practices and cases

by Johnson, Eugyne M | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Book Company 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 JOH/SA] (1).

6. Principles of marketing

by Boone, Louis E | Kurtz, David L | Reddy, P N.

Edition: 12thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Thomson 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 PAT/PR | 658.8 KUR/PR] (2).

7. Service marketing

by Clow, Kenneth E | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons ,Inc 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/SE] (1).

8. Marketing

by Boone, Louis E | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Fort Worth Dryden Press 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/MA] (1).

9. Services Marketing : Operation, Management and Strategy

by Clow, Kenneth E | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Bizantra Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CLO/SE] (1).

Kerala Agricultural University Central Library
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Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/