651.
Increasing access for food
by Tyagi, A S.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 363 .19 TYA/IN] (1).
652.
Marketing management concept and issues
by Diwan, J M.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Commonwealth Publishers 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DIW/MA] (1).
653.
Basic marketing
by M C Cathy, Jerome E.
Edition: 9Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MCC/BA] (1).
654.
Marketing in tribal economy
by Murali Krishna Rao.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Inter-India Publications 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .109 MUR/MA] (1).
655.
Globalization and agricultural marketing
by Harish, Nayyar | Ramaswamy.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Rawat Publications 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .83 HAR/GL] (1).
656.
Modern marketing management
by Davar, Rustoms.
Edition: 7Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 DAV/MO] (1).
657.
Co-peration in India
by Mathur, B S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Agra Sahitya Bhavan Publishers and Distributors 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 MAT/CO] (1).
658.
Managing cooperative marketing
by Kamat, G S.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .068 KAM/MA] (1).
659.
Alternative economics structures
by Agarwal, B L.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Allied Publishers Pvt. Ltd 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 AGA/AL] (1).
660.
Marketing research : measurment and method
by Hawkins, Del | Tull, Donald S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 TUL/MA] (1).
661.
Anatomy of production and marketing of groundnut : a case study of Oriss
by Binod CHandra Mohanty.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Classical Publishing Company 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 641 .356 BIN/AN] (1).
662.
Marketing : a managerial approach
by Cunningham, Isabeller C | Cunningham, William H.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chicago South- Western Publishing 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CUN/MA] (1).
663.
Committees and commission cooperation
by Paranjothi, T.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Coimbatore Rainbow Publications 1984Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 PAR/CO] (1).
664.
Marketing in the new millennium
by Xavier, M J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 XAV/MA] (1).
665.
Economic development in India v.22 : analysis, reports , policy , documents
by Raj, Kapila | Uma, Kapila.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Academic Foundation 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.9 RAJ/EC] (1).
666.
Creating a training and development strategy
by Mayo, Andrew.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Universities Press 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 MAY/CR] (1).
667.
Hand book of modern marketing
by Bull, Victor.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BUE/HA] (1).
668.
New products management
by Crawford, C Merla.
Edition: 5Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: `Boston Irwin Mc Graw Hill 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.575 CRA/NE] (1).
669.
MArketting management : planning implimentation and control.the Indian context
by NAmakumari, S | RAmaswamy, V S.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: London Macmillan Press Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/MA] (1).
670.
( Un )Common sense of advertising : getting the basis right
by Sanjay Tiwari.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).
671.
Practical micro finance : a training guide for south Asia
by Harper, Amlcom.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vistar Publications 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.71 HAR/PR] (1).
672.
Strategic marketing : a guide for developing sustainable cometitive advantage
by Xavier, M J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 XAV/ST] (1).
673.
Services marketing and management
by GIlmore, Audrey.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 GIL/SE] (1).
674.
Using market knowledge
by Rohit, Deshpande.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ROH/US] (1).
675.
International Business
by Paul, Justin.
Edition: 3rdMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice Hall of India 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 PAU/IN] (2).
676.
Modern Marketing Management: Principles and Techniques
by Jain, J.N | Singh, P.P.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Regal 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAI/MO] (1).
677.
Ultimate Marketing Plan:Find your Hook,Communicate your Message,Make your Mark
by Kennedy, Dan S.
Edition: 3Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Massachusetts Adams Business 2009Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KEN/UL] (1).
678.
Designing and Managing the Supply Chain:Concepts,Strategies,and Case Studies
by Kaminsky, Philip | Simchi-Levi, David | Simchi-Levi, Edith.
Edition: 2Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: NewDelhi Tata McGraw- Hill publishing company Ltd. 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.7 SIM/DE] (1).
679.
Search Marketing Strategies: A Marketer's guide to objective driven success from search engins
by Colborn, James.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Burlington Butterworth Heinemann 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 COL/SE] (1).
680.
General Bank Management
by Indian Institute of Banking.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.17 IND/GE] (1).
681.
Un Common Sense of Advertising : Getting the Basics Right
by Sanjay, Tiwari.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 SAN/UN] (1).
682.
Guerrilla Marketing Comes of Age
by Nasreen, Taher.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad ICFAI Books 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 NAS/GU] (1).
683.
Product and Services Management
by Avlonitis, George J | Papastathopoulou, Paulina.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 AVL/PR] (1).
684.
Tapping Rural Markets : Concepts and Cases
by Gopal, V V.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).
685.
Tapping Rural Markets : Concepts and Cases
by Gopal, V V.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).
686.
Tapping Rural Markets : Concepts and Cases
by Gopal, V V.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad Icfai Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 GOP/TA] (1).
687.
International Marketing : Analysis and Strategy
by Onkvisit, Sak | Shaw, John J.
Edition: 3Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice Hall of India Pvt. Ltd. 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ONK/IN] (1).
688.
Global Marketing : A Decision - oriented Approach
by Hollensen, Svend.
Edition: 4thMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson Education 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 HOL/GL] (2).
689.
International Business & International Marketing
by Icfai.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hydrabad Icfai University 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.88 ICF/IN] (2).
690.
Connected Marketing: The Viral,Buzz and Word of Mouth Revolution
by Kirby, Justin | Marsden, Paul.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Butterworth- Heinemann 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KIR/CO] (1).
691.
Farm Size and Marketing Efficiency : Pre and Post - Liberalization
by Parmod, Kumar.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Concept Publishing Company 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 KUM/FA] (1).
692.
Pharmaceutical Marketing : Principles, Environment and Practice
by Kolassa, E.M. "Mick" | Perkins, Greg | Siecker, Bruce | Smith, Mickey C.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Chandigarh Unistar Books 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 381.1 SMI/PH] (1).
693.
Industrial Sickness and Key areas of management : Planning ,finance marketing , technology, labour management relations
by Dave, Nalini V.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep & Deep 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 NAL/ IN] (1).
694.
Relationship Marketing
by Sheth, Jagdish N.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi response booke Sage publications 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAG/HA] (1).
695.
Strategic MArketing Concepts and cases Vol.II
by Chaturvedi, Braj Mohan.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad ICFAI University 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 BRA/ST] (1).
696.
Selling on the Web (E - Commerce)
by Galloway, Paul.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pentagon Press Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 005.369 GAL/SE] (1).
697.
Marketing Management
by Jha, Mithileswar | Keller, Kevin Lane | Koshy, Abraham | Kotler, Philip.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).
698.
Marketing Research : Concepts, Practices and cases
by Easwaran, Sunanda | Singh, Sharmila J.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 SUN/MA] (2).
699.
International Marketing
by Rakesh Mohan, Joshi.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAK/IN] (1).
700.
Rural Marketing : Concepts and cases
by Partha Sarathy, V.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad ICFAI University Press 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 PAR/RU] (1).