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1. Marketing communication : on integral appoach

by Smith, P R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

2. Marketing Communications: An Integrated Approach

by Jonathan, Taylor | Smith, P R.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

3. Marketing communications:an integrated approach

by Smith, P R | Tayloy, Jonathan.

Edition: 4Material type: book Book Publisher: London Kogan page 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 SMI/MA] (1).

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