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201. Rural Marketing : Targeting the Non - urban Consumer

by Sanal Kumar, Velayudhan.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SAN/RU] (2).

202. Rural Marketing Book

by Pradeep, Kashyap | Siddhartha, Raut.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Biztantra 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 PRA/RU] (1).

203. Business Communication and Organisation & Management : for C.A> Professional Examination -I

by Aggarawal, Rohini.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Taxmann Alied Services Pvt. Ltd 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 651.7 ROH/TA] (1).

204. Consumer Psychology

by Dr. Seema, Pasricha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Deep & Deep 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SEE/CO] (1).

205. Services Marketing : Integrating Customer Focus Across the firm

by Bitner, Mary Jo | Gremler, Dwayne D | Pandit, Ajay | Zeithaml, Valarie A.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw - Hill Publishing Company Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ZEI/SE] (1).

206. Entrepreneurship: The Engine of Growth

by Minniti, Maria.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Praeger 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 MAR/EN] (1).

207. Consumer and Brand Loyalty

by Kishore, Chandra Raut | Rajeshwari, Panigrahi.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sonali Publications 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 RAJ/CO] (1).

208. Rural consumer Behaviour

by Arunabha, Sinha.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sonali Publications 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307.1412 SIN/RU] (1).

209. Consumer Behaviour in Fashion

by Michael, R.Solomon | Nancy, J.Rabolt.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SOL/CO] (1).

210. Marketing Management: Text and Cases

by Rajagopal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Vikas Publishing House 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/MA] (1).

211. Fundamentals of Entrepreneurship

by Desai, B.K.

Edition: 1st editionMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Swastik Publications 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 DES/FU] (1).

212. Business-to-Business Marketing

by Ross Brennan | Louise Canning | Raymond Mcdowell.

Edition: 2ndMaterial type: book Book Publisher: New Delhi Sage Publications 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BRE/BU] (1).

213. Services Marketing: People, Technology, Strtegy

by LOV/SE.

Edition: 7thMaterial type: book Book Publisher: South Asia Dorling Kindersley (India) Pvt Ltd 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8] (1).

214. Stratergic Marketing Management

by S.Soundaian.

Edition: 1stMaterial type: book Book Publisher: Chennai MJP Publishers 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SOU/ST] (1).

215. MANAGEMENT ACCOUNTING THE CORNERSTONE FOR BUSINESS DECISION

by MOWEN,HANSEN | MOWEN,HANSEN.

Edition: 1STMaterial type: book Book Publisher: UNITED STATES THOMSON SOUTH WESTERN 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.1511 MOW/MA] (1).

216. Organisational Behaviour

by Shashi K Gupta Rosy Joshi | Shashi K Gupta Rosy Joshi.

Material type: book Book Publisher: New Delhi Kalyani Publishers 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 SHA/OR] (1).

217. Marketing Management Text and Cases

by Mukesh Dhunna | Mukesh Dhunna.

Edition: 1stMaterial type: book Book Publisher: Delhi Wisdom Publications 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 MUK/MA] (1).

218. Management and behavioural processes

by Janakiram, B | Vijay N Roa.

Material type: book Book Publisher: Newdelhi Excel books 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 JAN/MA] (1).

219. Heuristic behavioural factors

by Amudha, R | Anbalagan, M.

Edition: 1Material type: book Book Publisher: New Delhi Global research publications 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.6 ANU/HE] (1).

220. Organisational behaviour

by Roa,V S P.

Edition: 1Material type: book Book Publisher: New Delhi Excel books 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4 RAO/OR] (1).

221. Advanced management accounting

by Kaplan, Robert S | Atkinson, Anthony A.

Edition: 3Material type: book Book Publisher: USA Pearson education 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: KAP/AD] (1).

222. Principles of microeconomics

by Salvatore, Dominick.

Edition: 5, ed.Material type: book Book Publisher: New Delhi Oxford university press 2018Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.5 SAL/PR] (1).

223. Public administration

Material type: book Book Publisher: Agra Pratiyogitha Darpan Availability: Items available for loan: KAU Central Library, Thrissur [Call number: CE 350 PRA/PU] (1).

224. Public Administration

Material type: book Book Publisher: Agra Pratiyogitha Darpan Availability: Items available for loan: KAU Central Library, Thrissur [Call number: CE 350 PRA/PU] (1).

225. The Insects: An outline of entomology

by Gullan, P J | Cranston, P S.

Material type: book Book Publisher: USA wileyblackwell 2014Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 595.7 GUL/IN] (1).

226. Agricultural Extension

by Van Den Ban, A W | Hawkins, H S.

Material type: book Book Publisher: New Delhi CBS publishers 1996Availability: No items available

227. Advances in extension education

by Dangi, D K | Kadian, K S.

Material type: book Book Publisher: Udaipur Agrotech publishing academy 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 630.715 DAN/AD] (1).

228. Involving consumers in emerging role of achieving food and nutrition security

by Prem Nath.

Material type: book Book Publisher: Bengaluru Prem Nath Agricultural Science Foundation 2020; New Delhi Westville Publishing House 2020Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 631.8 PRE/IN] (1).

229. Entrepreneurial behaviour of farmer producer organization (FPO) members for livelihood security

by Asha Elizabeth Jose | Jayalekshmi G (Guide).

Material type: book Book Publisher: Vellayani Department of Agricultural Extension, College of Agriculture 2020Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 630.71 ASH/EN PG] (1).

230. Insect physiology

by Wigglesworth, V B.

Material type: book Book Publisher: New Delhi United Book Prints 2020Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 595.7 WIG/IN] (1).

231. Price behaviour of natural rubber in India

by Reeja Varghese [Researcher] | Satheesh Babu [Guide].

Edition: MSc. Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Thrissur ; College of Horticulture ; 2011Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 338.1 REE/PR] (1).

232. Analysis of Dimensions of Entrepreneurial behaviour of members of coconut producer companies

by Vivek S | Dr. Jose Joseph (Guide).

Publisher: College of Horticulture, KAU, Vellanikkara Dept. of Agricultural Extension 2019Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 302.2 VIV/AN] (1).

233. Perspectives in insect behaviour

by Agarwal M L | [Author].

Edition: 1st Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India ; International Book Distributing Co. ; 2009Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 595.7 AGA/PE] (1).

234. Advances in study of behavior: Behavioral ecology of tropical animals

by Macedo Regina | [Editor].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Tokyo ; Elsevier ; 2010Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 150 MAC/AD] (1).

235. Borror and delong's introduction to the study of insects

by Johnson Norman F | Triplehorn Charles A | [Author].

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Australia ; Brooks/Cole Cengage Learning ; 2005Availability: Items available for reference: College of Agriculture, Vellanikkara [Call number: 595.7 TRI/BO] (1).

236. Introduction to animal behaviour

by Dawkins, Marian stamp | Manning, Aubrey.

Edition: 4 Publisher: Cambridge university press ; 1992Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 591.51 MAN] (1).

237. Text book of child behaviour and development

by Kuppaswamy, B.

Edition: 3 Publisher: Delhi, Konark publishers pvt. ltd. ; 1990Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 155.4 KUP] (1).

238. Elements of child development

by Panda, K C.

Publisher: Newdelhi, Kalyani Publishers ; 1981Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 155.4 PAN] (1).

239. Human Communication

by Moss, Sylvia | Tubbs, Stewarts L.

Publisher: Newyork, Random House ; 1974Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302.2 TUB] (1).

240. Management in action

by Venkaiah, V.

Publisher: New Delhi, Discovery Publishing House ; 1991Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658 VEN] (1).

241. Cullular mechanisms of chromosome distribution

by Luykx, Peter.

Publisher: Newyork, Academic press ; 1970Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 574.87322 LUY ; 1] (1).

242. Society: Its organization and operation

by Anderson, Walfred A | Parker, Fredrick.

Publisher: Princeton, D. Van nostrand company Inc ; 1964Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 301 AND] (1).

243. Introduction to social psychology

by Kuppuswamy, B.

Publisher: Bombay, Asia Publishing House ; 1965Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 302 KUP] (1).

244. Physiological Psychology Fundamental principles

by Teiletbaum, Philip.

Publisher: NewJerssey, Prentice -Hall Inc ; 1967Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 152 TEI] (1).

245. Child Psychology: Growth trends in psychological adjustments

by thompson, George G.

Publisher: Delhi, Surjeet Publications ; 1981Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 155.4 THO] (1).

246. Host- plant in relation to insect behaviour and reproduction

by Jermy, T.

Publisher: Newyork, Plenum press ; 1976Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 595.705 JER] (1).

247. Primate Social behaviour An enduring problem selected reading

by Southwick, Charles H.

Publisher: Newjerssy, D VanNostrand Company Inc ; 1963Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 155.7 SOU] (1).

248. General Psychology

by Hans, Raj Bhatia.

Publisher: Calcutta, Oxford & IBH publishing company ; 1971Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 150 BHA] (1).

249. General Psychology

by Hans, Raj Bhati.

Publisher: Calcutta, Oxford & IBH publishing company ; 1971Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 150 BHA] (1).

250. Language and communication

by Miller, George A.

Publisher: Newyork, Mc Graw- Hill Book Company Inc ; 1951Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 153.6 MIL] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/