401.
Entrepreneurship development: an interdisciplinary approach
by Bhanushali, S G.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .42 BHA/EN] (1).
402.
Advertising
by Winter, Willis L | Wright, John S | Zeigler, Sherilyn K.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 WRI/AD] (1).
403.
Industrial marketing
by Alexander, Ralph S | Cross, James S | Hill, Richard M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.804 HIL/IN] (1).
404.
Bank marketing : concepts and applications
by Saxena, K K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sky Lark Publication 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .1 SAX/BA] (1).
405.
Agricultural commodity markets : a guide to futures trading
by Atkin, Michael.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Routledge 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .141 ATK/AG] (2).
406.
Agricultural marketing
by Vidyathar Reddy, A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .141 VID/AG] (2).
407.
Readings in agricultural cooperative marketting
by ICA.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi ICA 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 ICA/RE] (1).
408.
Agriculturral input marketing
by Seetharaman, S P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 SEE/AG] (1).
409.
Development of agricultural marketing in India
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 RAJ/DE] (1).
410.
Competitive positioning : the key to market success
by Hooley, Graham J | Saunders, John.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 HOO/CO] (1).
411.
Business of marketing
by Rajan Varadarajan, P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing house 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/BV] (1).
412.
Principles of marketing
by armstrong, Gary | Kotler, Philip.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 KOT/PR] (1).
413.
Expert management
by Kalkundrikar, A B | Wali, B M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sterling Publishers Pvt. Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.848 WAL/EX] (1).
414.
New marketing
by Brookes, Richard.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: England Gower Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BRO/NE] (2).
415.
Services marketing
by Jhu, S M.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JHA/SE] (1).
416.
Modern marketing
by Romano Elaine, Kotary | Ruchman, David J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Fort Worth Dryden Press 1980Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAC/MO] (1).
417.
Indian rural marketing
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Rawat Publications 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 RAJ/IN] (1).
418.
Smart things to know about customers
by Jay, Ros.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: U K Capstone Publishing Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .812 JAY/SM] (1).
419.
Marketing challenges : cases and exercises
by Lovelock, Christopher H | Weinberg, Charles B.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 LOV/MA] (1).
420.
Fundamentals of marketing
by Etzel, Michael J | Stanson, Wiiliam J | Walker, Bruce J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 STA/FU] (1).
421.
Market driven strategy process for creating value
by Day, George S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Free Press 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAY/MA] (1).
422.
Competence in managing operations
by Cartwright, Royer | collins, Michael | Green, George.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Beacon Books 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CAR/CO] (1).
423.
Marketing research : an applied approach
by Kinnear, Thomas C | Taylor, James R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 KIN/MA] (1).
424.
Market behaviour of cigarett tobacco
by Purushotham, P.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Coimbatore Rainbow Publications 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 PUR/MA] (1).
425.
Marketing nuggests : conceptual dimessions in marketing
by RameshKumar, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAM/MA] (2).
426.
Essence of services marketing
by Payne, Adrarian.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 PAY/ES] (1).
427.
Marketing
by Bebbett, Peter D.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BEN/MA] (1).
428.
Marketing : contemporary concepts and practices
by Schoell, William F.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Boston Allyn and Bacon Inc 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 SCH/MA] (1).
429.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
430.
Economic analysis of marketing
by Padmanabhan, K.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 PAD/EC] (1).
431.
Social marketing : improving the quality of life
by Kotler, Philip | Lee, Naney | Roberto, Ned.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/SO] (2).
432.
Marketing channels
by E I -Ansary, Adel | Stern, Louis W.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .84 STE/MA] (1).
433.
Service marketing
by Clow, Kenneth E | Kurtz, David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons ,Inc 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/SE] (1).
434.
Services marketing
by Woodruffe, Helen.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 WOO/SE] (1).
435.
Secrets of power marketing
by Bender, Peter Urs | Torok, George.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan Press Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BEW/SE] (1).
436.
Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice -Hall International 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MAL/MA] (1).
437.
Rural marketing in India : empirical studies from Madhya Pradesh
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Renaissance Publishing House 1957Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 RAJ/RU] (1).
438.
Marketing
by Nair, Sajith R | Rajan Nair, N.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sultan Chand And Sons 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).
439.
International marketing
by O`reilly, J Aidan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Plymouth Mac donald and Evans Ltd 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .848 ORE/IN] (1).
440.
Selling principles, practice and management
by Cooper, Simon.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 COO/SE] (1).
441.
Winning in the options market : a structure, trader shows you, how to outsmart, thepros
by Lyons, Allan S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi S. Chand And Company Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 LYO/WI] (1).
442.
Marketing management
by Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).
443.
Making marketing work : a step by step guide for new business
by Earls, Gerard | Forsyth, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wheeler Publishing 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 EAR/MA] (1).
444.
Report on agicultural marketing schemes for the years 1938-1955
by Gov. of India.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Her Majestys Stationary Office Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 GOV/RE] (1).
445.
Coca : production and marketing in India
by Asopa V N | Narayanan, S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.141 ASO/CO] (1).
446.
Rice Production , productivity and research management
by Desai, D K | Madalsa, Gandhi.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 DES/RI] (1).
447.
Peep in to the private sector banks
by Vinayakan, N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kanishka Publishers Distributors 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.123 VIN/PE] (2).
448.
Business studies : fundamentals of marketing and finance
by Bhende, A M | Iyer, S N | Kalyani, A V | Paranjape, V D | Surnis, S V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 650 KAL/BU] (1).
449.
Entreprenurship and economic development
by Prabhakara, Rao J V.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kanishka Publishers Distributors 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.04 PRA/EN] (1).
450.
Fream`s principles of food and agriculture
by Spedding, Colin R W.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Oxford Blackwell Scientific Publications 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 630 SPE/FR] (1).
