51.
Marketing research : an applied approach
by Kinnear, Thomas C | Taylor, James R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 KIN/MA] (1).
52.
Maximating : the new direction in advertising , promotion and marketing strategy
by Collins, Thomas C | Rapp, Stan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York A Plume Book 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RAP/MA] (1).
53.
Social marketing : improving the quality of life
by Kotler, Philip | Lee, Naney | Roberto, Ned.
Edition: 2Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/SO] (2).
54.
Service marketing
by Clow, Kenneth E | Kurtz, David L.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York John Wiley and Sons ,Inc 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/SE] (1).
55.
Services marketing
by Woodruffe, Helen.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Pitman Publishing Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 WOO/SE] (1).
56.
Secrets of power marketing
by Bender, Peter Urs | Torok, George.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan Press Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BEW/SE] (1).
57.
Marketing research : an applied orientation
by Malhotra, Naresh K.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice -Hall International 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MAL/MA] (1).
58.
Winning in the options market : a structure, trader shows you, how to outsmart, thepros
by Lyons, Allan S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi S. Chand And Company Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 LYO/WI] (1).
59.
Marketing management
by Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).
60.
Making marketing work : a step by step guide for new business
by Earls, Gerard | Forsyth, Patrick.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Wheeler Publishing 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 EAR/MA] (1).
61.
Rerarch methodology and statistsical Techniques
by Santhosh, Gupta.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Deep and Deep Publication 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001.42 SAN/RE] (1).
62.
Marketing
by Sajan Nair, N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sultan Chand And Sons Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 RAJ/MA] (1).
63.
Business organisation and management
by Sharad, Kumar.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 650 SHA/BU.2] (1).
64.
Treatise on co -operative management
by Nakkiran, S.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Coimbatore Rainbow Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 NAK/TR] (1).
65.
Strategic marketing problems : cases and comments
by Kerin, Roger A | Petersons, Robert A.
Edition: 7Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Jersey Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.802 KER/ST] (1).
66.
Ratio analysis for management in new perspective
by Praksh, O M.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 519 PRA/RA] (1).
67.
Problems in marketing
by corey, Raymond E | Lovestck, Christopher H.
Edition: 6Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Mc Graw-Hill Book Company 1981Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 COR/PR] (1).
68.
Business of marketing
by Rajan, Varadarajan.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Jaico Publishing house 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/BU] (1).
69.
Principles and practice of bank management
by Subha, Rao P.
Edition: 1Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .1 SUB/PR] (1).
70.
Management of cooperative
by Rudra, Saibaba.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Print well Publishers 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 RUD/MA] (1).
71.
Marketing : concepts and strategies
by Bedekar, S J.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Oxford University Press 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 BED/MA] (1).
72.
Marketin g of services
by Bidhi Chand.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Jaipur Rawat Publications 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BID/MA] (1).
73.
Marketing planning guide
by Loudon, David L | Stevens, robert E | Warren, William E | Wrenn, Bruce.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Jaico Publishing house 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STE/MA] (1).
74.
Oxford textbook of marketing
by Blois, Keith.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford University Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 BLO/OX] (1).
75.
selling to win: tested techniques for closing the sale
by Richard Denny.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Universal Book Stall 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 RIC/SE] (1).
76.
Use and marketing of plant protection appliances
by Gopinath, C | Patel, G A | Picholiya, K R.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1982Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 PAT/US] (1).
77.
Materials management and the challenge of productivity
by Mohindra, Majgen S.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Allied Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MOH/MA] (1).
78.
Services marketing
by Jha, S M.
Edition: 4Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/SE] (1).
79.
Promotion management
by Chunawalth, S A.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CHU/PR] (1).
80.
Marketing and sales management
by Acharya, B K | Govekar, P B.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Bombay Himalaya Publishing House 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ACH/MA] (1).
81.
Relationship marketing
by Atul Parvatiyar | Sheth, Jagdish N.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Response Books 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SHE/RE] (1).
82.
Retail marketing : for employees, managers, and entrepreneurs
by Harris, E Edward | Kohns, Donald P | Meyer, Warren G.
Edition: 8Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MEY/RE] (1).
83.
Consumer behaviour
by Lcanuk, Leslie Lazar | Schiffman, Leon G.
Edition: 5Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SCH/CO] (1).
84.
management : theory and practice
by Cole, G A.
Edition: 3Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 COL/MA] (1).
85.
Principles of strategic marketing
by Booth, Don.
Material type: ; Format:
print
; Literary form:
Not fiction
Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BOO/PR] (1).
86.
Tourisn marketing and management handbook
by Mountinhe, Luiz | Witt, Stephen F.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: London Prentice -Hall International 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.4 WIT/TO] (1).
87.
Using market knowledge
by Rohit, Deshpande.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Sage Publications 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ROH/US] (1).
88.
General Bank Management
by Indian Institute of Banking.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Macmillan 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332.17 IND/GE] (1).
89.
Marketing Management
by Jha, Mithileswar | Keller, Kevin Lane | Koshy, Abraham | Kotler, Philip.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson Education 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (2).
90.
A Handbook of Management Techniques
by Armstrong, Michael.
Edition: Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Kogan Page 2010Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 ARM/HN] (1).
91.
Marketing Management: Text and Cases
by Rajagopal.
Material type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Vikas Publishing House 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAJ/MA] (1).
92.
Services Marketing
by Rao, Rama Mohana K.
Edition: 2ndMaterial type: ; Format:
print
; Literary form:
Not fiction
Publisher: Delhi Pearson 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAO/SE] (1).
93.
Cases in marketing management
by Clow, Kenneth E | Baack, Donannd.
Edition: 1Material type: Publisher: New Delhi Sage publications india pvt ltd 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CLO/CA] (1).
94.
Fundations of marketing
by Jobber, David | Fahy, John.
Edition: 2Material type: Publisher: Newyork Mcgraw hill education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JOB/FO] (1).
95.
Value chain mapping of paddy in Thrissur district
by Keerthi P N | Mohanan M (Guide).
Material type: Publisher: Vellanikkara Department of Rural Marketing Management 2019Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 KEE/VA PG] (1).
96.
Entrepreneurial Behaviour of Vegetable Farmers in Central Kerala
by James Mohan D | Ushadevi, K N(Guide).
Material type: Publisher: Vellanikkara Department of Rural Marketing Management, College of co operation,banking and management 2019Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 JAM/NE PhD] (1).
97.
Framework for marketing management
by Kotler, Philip | Keller, Kevin Lane.
Edition: 6Material type: Publisher: Tamil Nadu Pearson 2019Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/FR] (1).
98.
Marketing Management
by Kotter, Philip.
Edition: 11th edMaterial type: Publisher: New Delhi Prentice Hall of India Private Limited 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (1).
99.
Value chain analysis of black pepper in Kerala
by Hena M | Ushadevi K N (Guide).
Material type: Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation Banking and Management 2020Dissertation note: PhD Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 HEN/VA PhD] (1).
100.
Agricultural production, marketing and their management
by Ventura, Kiros.
Material type: Publisher: New Delhi Agri Horti Press 2018Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 338.16 VEN/AG] (1).
