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551. Use and marketing of plant protection appliances

by Gopinath, C | Patel, G A | Picholiya, K R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1982Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 PAT/US] (1).

552. Materials management and the challenge of productivity

by Mohindra, Majgen S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Allied Publishers Pvt. Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MOH/MA] (1).

553. Text book of marketing

by Sharad Kumar.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SHA/TE] (1).

554. Services marketing

by Jha, S M.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 JHA/SE] (1).

555. Now that your are a sales manager

by Vieria, Walter.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .81 VIE/NO] (1).

556. Promotion management

by Chunawalth, S A.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Himalaya Publishing House 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CHU/PR] (1).

557. International marketing management

by Mishra, M N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MIS/IN] (1).

558. Marketing

by Rajan Nair, N | Sanjith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 RAJ/MA] (1).

559. Marketing management

by Meera Singh | Singh, H K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi APH Publishing Corporation 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SIN/MA] (1).

560. Production and marketing of pulse

by Tripothi, R S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Mittal Publications 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 TRI/PR] (1).

561. Marketing and sales management

by Acharya, B K | Govekar, P B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 ACH/MA] (1).

562. Relationship marketing

by Atul Parvatiyar | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SHE/RE] (1).

563. International trade in textiles : M FA quotas and a developing exporting country

by Sri Ram Khanna.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 SRI/IN] (1).

564. Corporate communications handbbok

by Foster, Timothy R V | Jolly Adam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .45 FOS/CO] (1).

565. Strategic marketing communications : new ways to build and integrate communications

by Berry, Chris | Smith, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .45 SMI/ST] (1).

566. Hand book of public relations and communications

by Lesly, Philp.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Jaico Publishing house 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.2 LES/HA] (1).

567. Retail marketing : for employees, managers, and entrepreneurs

by Harris, E Edward | Kohns, Donald P | Meyer, Warren G.

Edition: 8Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MEY/RE] (1).

568. Effective communication and advertising for financial institutions

by Burns, Thomas J.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.45 BUN/EF] (1).

569. Consumer behaviour

by Lcanuk, Leslie Lazar | Schiffman, Leon G.

Edition: 5Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 SCH/CO] (1).

570. Agricultural and food marketing in marketing countries selected readings

by Abbott, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: UK CAB International 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 . 141 ABB/AG] (1).

571. Corportate strategy and planning

by Srivastava, R M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.4012 SRI/CO] (1).

572. Andhra predesh economy since independence :1947-1992

by Raman Rao, A V.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kalyani Publishers 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 330 RAM/AN] (1).

573. Fishery management

by Agarwal, C.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Ashish publishing House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 639 .2 AGA/FI] (1).

574. management : theory and practice

by Cole, G A.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 COL/MA] (1).

575. Fishery sesctor of India

by Chidambaram, K | Dhotakisa, Bakul H | Sriwastava, U K | Vasthasala, S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 639.2 SRI/FI] (2).

576. Principles of marketing

by Amstrong, Gray | Kotter philip.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 KOT/PR] (1).

577. Cooperatives in the new millennium

by Selvaraju, R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 SEL/CO] (1).

578. Agro industrial investment and operations

by Browns, James G | Touche, Deloitte.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Washington World Bank 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .1 BRO/AG] (1).

579. Marketing management

by Sontakki, C N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kalyani Publishers 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 SON/MA] (1).

580. Strategive marketing

by Cravens, David W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Homewood IRWIN 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CRA/ST] (1).

581. Oilseed and edible oil economy of India

by Gulati, V P | Phunsalkar, S R.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt .Ltd 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara (1).

582. Development banking : issues and options

by Vasant Desai.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .28 VAS/DE] (1).

583. Marketing

by Rajan Nair, N | sanjith R.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sultan Chand And Sons 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 RAJ/MA] (1).

584. Successful scales promotion

by elliot, Ricky | Pran Choudhary | Toop, alan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad Orient Longman 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 PRA/SU] (1).

585. Management of marine fishing industry : an analysis of problems in harvesting and processing

by Dharma, Reddy M | Gupta, V K | Srivastava, U K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1982Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .3723 SRI/MA] (1).

586. Principles of strategic marketing

by Booth, Don.

Material type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 BOO/PR] (1).

587. Finding the middle path : the political economy of co-operation in rural India

by Attuwood, Donald W | Baviskar, B S.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vistaar Publications 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 307 .141 2 BAV/FI] (2).

588. Performance of integrated milk co-operations

by Mathur, D P | Ranade, C G | Rangarajan, B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Ahmedabad Indian Institute of Management 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .6837 RAN/PE] (1).

589. Organising rural business : policy, planning and management

by Rajagopal.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage Publications 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.022 RAJ/OR] (1).

590. Oxford textbook of marketing

by Blois, Keith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BLO/OX] (1).

591. Rural credit and agricultural co-operation in India

by Mamoria, C B.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad Kitab Mahal 1983Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 334 .3 MAM/RU] (1).

592. Agricultural input marketing

by Seetharaman, S P.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .141 SEE/AG] (1).

593. Production and marketing of oranges

by Chitra, Kalita.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Mittal Publications 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 634.31 CHI/PR] (1).

594. Basic marketing : a managerial approach

by Mc Cathry, E Jerome.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Illinois Richard D Irwin 1978Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 MCC/BA] (1).

595. Marketing : a behavioural analysis

by Chisnall, Peter M.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Mc Graw-Hill Book Company 1985Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 CHI/MA] (1).

596. Essentials of modern marketing : including marketing in India

by Mrityunjay Banerjee.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford and IBH Publishing Company Pvt Ltd 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 MRI/ES] (2).

597. Marketing management

by Kotler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Prentice-Hall of India Private Limited Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KOT/MA] (1).

598. International standards desk reference : your passport to world markets, ISO 9000,CE mark, QS - 9000, SSM, ISO - 14000, Q 9000, American, European and global standards systems

by Zukermann, Amy.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York AMACOM 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .848 ZUC/IN] (1).

599. Manual on short term and non and chematic finance to S C B S and long term loans to state governmetns provided by national bank V.11

by National Bank For agricultu, And Rural Development.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay NABARD 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .3 NAT/MA] (1).

600. Applied farm management

by Taylor, Martin | Turner, Jonathan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford BSP professional books 1989Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.16 TUR/AP] (2).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/