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1. Public Relations And The Social Webs

by Brown ,Rob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New-Delhi Kogan Page Limited 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.2 BRO/PU] (1).

2. Delivering E-Learning

by Fee,Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New-Delhi Kogan Page limited 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 371.334 FEE/DE] (1).

3. Diversification Strategy: how to grow a business by diversifying successfully

by Kenny,Graham.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page Limited 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.5038 KEN/DI] (1).

4. Leadershift: Reinventing leadership for the age of mass collaboration

by Gobillot,Emmanuel.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: India Kogan Page Limited 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 303.34 GOB/LE] (1).

5. Category Management In Purchasing: A Strstegic Approach to Maximize Business Profitability

by Brien,Jonathan O.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page Limited 2010Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.72 OBR/CA] (1).

6. Ten top sales techniques for small firms: make more money by increasing sales

by Johnson, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan page limited 1995Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.82 JOH/TE] (1).

7. How to produce successful advertising

by Hart, Norman,ed.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London kogan page limited 1994Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 FAR/HO] (1).

8. Marketing value metrics: a new metrics model to measure marketing effectiveness

by Mcdonald, Malcolm | Maklan, Stan | Mouncey, Peter.

Material type: book Book Publisher: London Kogan page limited 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCD/MA] (1).

9. Understanding digital marketing: marketing strategies for engaging the digital generation

by Ryan, Damian | Jones, Calvin.

Edition: 2Material type: book Book Publisher: United States Kogan page limited 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RYA/UN] (1).

10. MARKETING MANIFESTO

by HOOD DAVID JAMES.

Edition: 1Material type: book Book Publisher: NEW DELHI KOGAN PAGE LIMITED 2013Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAM/HOO] (1).

11. Investment appraisal

by Dixon, Rob.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 332 .6 DIX/IN] (1).

12. IBM : how the world`s most succesful corporation in managed

by Mercer, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338 .761 MER/IB] (1).

13. Practical benchmarking

by Cook, Sarah.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 COO/PR] (1).

14. Games and simulations made easy : practical tips to improve learning through gaming

by James, Ken.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 790.1 JON/GA] (1).

15. How to be a better interviewer

by Dale, Maggret.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page Limited 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 080 DAL/HO] (1).

16. Strategic business planning : an action programme for forward- thinking business

by Reading, Clive.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.401 REA/ST] (1).

17. Practice of successful business management

by Winckles, Kenneth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1986Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 WIN/PR] (1).

18. Ethics in organizations , values-codes vision strategies action

by Murray, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.11 MUR/ET] (1).

19. Interview made easy : How to get the psychological advantage

by Parkinson, Mark.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 080 PAR/IN] (1).

20. Management consultancy : a handbook of best practice

by Sadler, Philip.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 SAD/MA] (1).

21. Twelve pillars of business success : how to achieve extra ordinary results from ordinary people

by Sowell, Ron.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 SEW/TW] (1).

22. Handbook of personnel management practice

by Armstrong, Michael.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 ARM/HA] (1).

23. Ten rop sales techniques for small firms : make more money by increasing sales

by Johnson, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.82 JOH/TE] (1).

24. Innovation and creativity

by Ceserani, Jonne | Greatwood, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 CES/IN] (1).

25. Advances in relationship marketing

by Payne, Adrain.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 PAY/AD] (1).

26. Macro economics

by Breedon, Francis | Wade, Keith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 339 WAD/MA] (1).

27. Business process re engineering action kit : a five day plan to dedesign your processes

by Balle, Michael.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.406 3 BAL/BU] (1).

28. Solve that problem : readymade tools for continuous improvement

by Smith, Steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 001 .42 SMI/SO] (1).

29. International marketing : strategy, planning, market entry and implementation

by Bennett, Roger.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 382 .6 BEN/IN] (1).

30. How to be a better megoticator

by Mattock, John and Johns Ehrenbert.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page Limited 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 303.69 MAT/HO] (1).

31. Total quality marketing : what has to come next in sales, marketing and advertising

by Fraser-Robinson, John.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1991Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 FRA/TO] (1).

32. Great enterviews to tough interview questions : how to get the job you want

by Yate, Martin John.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1992Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 080 YAT/GR] (1).

33. ISO nine thousand (9000) bs five thousand seven hundred and fifty (5750) made easy : a practical guide to quality

by Sadgrave, Kit.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1995Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.5 SAD/IS] (1).

34. Solving skills shortages : how to recruit and retain skilled people

by Catt, Hilton | Scudamore, Patricia.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3044 CAT/SO] (1).

35. Cost control : a strategic guide

by Doyle, David.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.1552 DOY/CO] (1).

36. Managing with information technology

by Deeson, Eric.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 004 DEE/MA] (1).

37. Continuous inprovement in action the hourney of 8 companies

by Austin, Sarah | Caffyn, Sarah | Gallagher, Maere.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 GAL/CO] (1).

38. State of the cybernation : cultural, political and economic implications of the internet

by Barrett, Neil.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1996Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 004 . 678 BAR/ST] (1).

39. Practical marketing : a step by guide to effective planning

by Bangs, David H.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1987Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BAN/PR] (1).

40. Handbook of sales training and development : proven techniques for improving stsff`s attitude, morals, motivation and skills

by Weymes, Pat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .31245 WEY/HA] (1).

41. Successful product management

by Morse, Stephen.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .5 MOR/SU] (1).

42. Plannning a training strategy

by Reay, David G.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 REA/PL] (1).

43. Handbook of project management : a pratical guide to effective policies and pricedures

by Young, Trevor L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1999Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .404 YOU/HA] (1).

44. Multi - level marketing : a practical guide to successful network selling

by Clothier, Peter.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CLO/MU] (1).

45. Build that team : ready made tools for team improvement

by Smith steve.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.3 SMI/BU] (1).

46. Marketing the training function

by Cleeton, David | Levant, Joyce.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .3 LEV/MA] (1).

47. How to produce succcessful advertisiing

by Farbey, A D.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659 .1 FAR/HO] (1).

48. Corporate communications handbbok

by Foster, Timothy R V | Jolly Adam.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .45 FOS/CO] (1).

49. Strategic marketing communications : new ways to build and integrate communications

by Berry, Chris | Smith, Paul.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1997Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .45 SMI/ST] (1).

50. Effective employee communications

by Bland, Michael | Jackson, Peter.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 652 BLA/EF] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/