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1. Comparative study of marketing strategies of co-operativfe public and private sector units in handloom industry in Kerala

by Xavier KI | Rajan Nair N (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mannuthy Department of Rural Marketing Management, College of Co-operation and Banking 1989Dissertation note: MSc Online access: Click here to access online | Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 XAV/CO] (1).

2. Analysis Of Response Behaviour Of Members And Non-Members towards consumer co-operatives

by Ushadevi K N | Sukumaran K (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mannuthy Department of Rural Marketing Management, College of Co-operation and Banking 1990Dissertation note: MSc Online access: Click here to access online | Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 USH/AN] (1).

3. Marketing of hospital services by non-gorvernmental organisations

by Vrinda Sreenivasan | Sukumaran K (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mannuthy Department of Rural Marketing Management, College of Co-operation and Banking 1995Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 VRI/MA] (1).

4. Impact of promotional strategies for consumer non-durables on rural markets

by Rajesh P | Mathew P C (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mannuthy Department of Rural Marketing Management, College of co-operation and Banking 1995Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 RAJ/IM PG] (1).

5. Credit marketing in rural Kerala product mix and consumer behaviour analysis

by George Thomas | Sukumaran A(Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of co-operation Banking and Management 2000Dissertation note: PhD Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 GEO/CR] (1).

6. Consumer behaviour towards branded rice and rice products in Thrissur District

by Sangeetha P.R | Philip Sabu (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2002Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 SAN/CO] (1).

7. Buyer behaviour of rice farmers towards selected agricultural inputs in Thrissur District

by Sreeja P.Nair | A.Sukumaran (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2003Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 SRE/BU] (1).

8. Swot Analysis of Agro-Chemical Distribution System in Thrissur District

by Hena M | Ushadevi K N(Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: vellanikkara Department of Rural Marketing Management, College of Co-operation Banking &Management 2004Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332 HEN/SW] (1).

9. Marketing of commercial flowers- a study in Palakkad and Thrissur districts of Kerala

by Sangeetha K | Sukumaran A(Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of Co operation Banking and Management 2005Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 SAN/MA] (1).

10. Market potential of value added coconut products

by Sali K S | Mohanan M(Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of Co operation Banking and Management 2006Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 SAL/MA] (1).

11. Group marketing system for fruits and vegetables in Kerala

by Bibin Mohan | Philip Sabu(Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of Rural Marketing Management, College of Co operation and Banking Management 2007Dissertation note: MSc Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 BIB/GR PG] (1).

12. Export marketing strategies of coffee in India and Ethiopia

by Shiferaw Mitiku Tebeka | Ushadevi K N (Guide).

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Vellanikkara Department of rural marketing management, College of co-operation banking and management 2015Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SHI/EX] (1).
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13. SWOC analysis of women food processing enterprises in Palakkad district

by Zita V Bosco | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation Banking and Management 2018Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 ZIT/SW] (1).

14. Dynamics of consumer behaviour towards selected value added coconut products in Kerala

by Sachu Zachariah John | Ushadevi, K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management College of Co-operation, Banking and Management 2018Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SAC/DY] (1).

15. Value chain analysis of banana; Nendra variety in Thrissur district

by Haritha Paul | Vinaikumar, E (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management , College of Co-operation , Banking and Management 2019Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 HAR/VA PG] (1).

16. Entrepreneurial Behaviour of Vegetable Farmers in Central Kerala

by James Mohan D | Ushadevi, K N(Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of co operation,banking and management 2019Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 JAM/NE PhD] (1).

17. Value chain analysis of medicinal rice in Kerala

by Sreeja K Nair | Ushadevi, K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation and Management 2020Dissertation note: MSc Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 SRE/VA PG] (1).

18. Value chain analysis of black pepper in Kerala

by Hena M | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation Banking and Management 2020Dissertation note: PhD Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 380.1 HEN/VA PhD] (1).

19. Structure, conduct and performance of rice market in Kerala

by Divya Vijayan | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management, 2022Dissertation note: PhD Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 DIV/ST PhD] (1).

20. Analysis of zanzibar's seaweed industry competitiveness and strategy implication for its improved performance

by Nina Joan Burra | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2023Dissertation note: PhD Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 NIN/AN PhD] (1).

21. Institutional intervention in marketing of non-timber forest products (NTFPs) in Kerala

by Vijayakumar N | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2023Dissertation note: PhD Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 VIJ/IN PhD] (1).

22. Marketing strategies for export of cashew in Kerala

by Haritha Paul | Ushadevi K N (Guide).

Material type: book Book Publisher: Vellanikkara Department of Rural Marketing Management, College of Co-operation, Banking and Management 2023Dissertation note: PhD Online access: Click here to access online Availability: Items available for reference: KAU Central Library, Thrissur [Call number: 380.1 HAR/MA PhD] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/