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1. Relationship marketing

by Atul Parvatiyar | Sheth, Jagdish N.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 SHE/RE] (1).
2. Handbook of relationship marketting

by Atul Parvatiyar | Jagadish, N Seth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2003Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 JAG/HA] (1).
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