Kerala Agricultural University Central Library

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Advertising and promotion: an integrated marketting communications perspective

by Belch, George E | Belch, Michael A.

Edition: 4thMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Irwin Mcgraw -hill 1998Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 659.1 BEL/AD] (1).

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2.
Advertising and Promotion : An integrated Marketing Communications Perspective

by Belch, George E | Belch, Michael A.

Edition: 6Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw - Hill Publishing Company Ltd. 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 BEL/AD] (1).

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3.
Advertising and promotion

by Belch George ,E.

Edition: 1Material type: book Book Publisher: New Delhi Tata McGraw -Hill Publishing Company Limited 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 BEL/AD] (1).

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Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/