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1. Service marketing

by Clow, Kenneth E | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York John Wiley and Sons ,Inc 1998Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 KUR/SE] (1).

2. Services Marketing : Operation, Management and Strategy

by Clow, Kenneth E | Kurtz, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Bizantra Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CLO/SE] (1).

3. Cases in marketing management

by Clow, Kenneth E | Baack, Donannd.

Edition: 1Material type: book Book Publisher: New Delhi Sage publications india pvt ltd 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 CLO/CA] (1).

4. Integrated advertising promotion and marketing communications

by Baack Donald | Clow Kenneth E | [Author].

Edition: 3rd Ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi ; Pearson ; 2007Availability: Items available for loan: College of Agriculture, Vellanikkara [Call number: 380.1 CLO/IN] (1).

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