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1. Consumer Behaviour and Branding : concept,reading and cases

by Kumar, S.Ramesh.

Edition: FirstMaterial type: book Book; Format: print ; Literary form: Not fiction Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 RAM/CO] (1).

2. Case Studies in Marketing Management

by Kumar, S.Ramesh.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 RAM/CA] (1).

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