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1. Marketing planning guide

by Stevens, Robert E | Loudon, David L | Warren, William E | Wrenn, Bruce.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Mumbai Jaico publishing house 2000Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 STE/MA] (1).

2. Marketing planning guide

by Loudon, David L | Stevens, robert E | Warren, William E | Wrenn, Bruce.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bombay Jaico Publishing house 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 STE/MA] (1).

3. Consumer behaviour : concepts and applications

by Albert | Della, Bitta | Loudon, David L.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York Mc Graw-Hill Publishing Company 1988Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.83 LOU/CO] (1).

4. Consumer Behavior

by Della Bitta, Albert J | Loudon, David L.

Edition: 4Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill Publishing 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 LOU/CO] (1).

5. Consumer Behaviour

by Loudon, David L | Bitta., Albert J Della.

Edition: 4Material type: book Book Publisher: New Delhi Tata Mc Graw Hill-Publishing company Ltd. 2004Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8342 LOU/CO] (1).

Kerala Agricultural University Central Library
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