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1. Marketing of High Technology Products and Innovations

by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 338.26 MOH/MA] (1).

2. Marketing High Technology Products and Innovations

by Mohr, Jakki | Sengupta, Sanjit | Slater, Stanley.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: NewDelhi Pearson Education 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MOH/MA] (1).

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