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1. Market segmentation: using niche marketing to exploit new markets

by Weinstein, Art.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vision Books 1994Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 WEI/MA] (1).

2. Market segmentation : using niche marketing to exploit new markets

by Weinstein, Art.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vision Books 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 WEI/MA] (1).

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