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1. Principles of marketing

by Mcdaniel, Carl | Lamb, Charles w Hair, Joseph F, jr.

Edition: 1Material type: book Book Publisher: U S, Singapore Cengage learning 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 DAN/PR] (1).

2. MKTG:a south asian perspective

by Lamb, Charles W.

Edition: 1Material type: book Book Publisher: Newdelhi Cengage learning 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 LAM/MK] (1).

3. MKTG:a south asian perspective

by Lamb, Charles w et.al.

Edition: 1Material type: book Book Publisher: New Delhi Cengage learning 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 LAM/MK] (1).

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