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1. Relationship marketing

by Godson, Mark.

Material type: book Book Publisher: new delhi Oxford 2009Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 MAR/RE] (2).

2. Fundamentals of selling:customer for life through service

by Futrell, Charles M.

Edition: 9Material type: book Book Publisher: Newyork Mcgraw hill education 2006Availability: Items available for reference: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.81 FUT/FU] (1).

3. Managing Customer Relationships in Service Industries

by Rejendra, Nargundkar | Tapan, Panda K.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Delhi Excel 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 RAJ/MA] (1).

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