Kerala Agricultural University Central Library

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1.
Advertisment management : concept and cases

by Manendra, Mohan.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata Mc Graw -Hill Publishing Company Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 659.1 MAN/AD] (1).

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2.
Developing advertising with qualitative market research

by Wordle, Judith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Sage Publications 2002Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380 .1 WAR/DE] (1).

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3.
Understanding Consumer Decision Making: The Means End Approach to Marketing and Advertising Strategy

by Olson, Jerry C | Reynolds, Thomas J.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Lawrence Erlbaum Associates 2001Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.403 REY/UN] (1).

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Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/