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1. Strategic Brand Management : Building, Measuring, and Managing Brand Equity

by Keller, Kevin Lane.

Edition: 3Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 KEL/ST] (1).

2. Strategic Brand Mananagement

by Elliott, Richard | Percy, Larry.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Oxford University Press 2007Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 RIC/ST] (2).

3. Brand Management : The Indian Context

by Moorthy, YLR.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing Company Pvt Ltd 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 MOO/BR] (1).

4. Strategic Brand Management

by Kevin Lane Keller | M.G.Parameswaran | Isaac Jacob.

Edition: 3rdMaterial type: book Book Publisher: Delhi Pearson 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.827 KEL/ST] (1).

5. Research methodology in marketing V.2

by Sharma, T P.

Material type: book Book Publisher: Jaipur DND Publications 2020Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 001.42 SHA/RE] (1).

6. Brand Management: The Indian context

by Moorthi, Y.L.R.

Publisher: New Delhi, Vikas Publishing House Pvt Ltd ; 2003Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 658.827 Moo] (1).

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