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1. Managing tourism and hospitality services: theory and international applications

by Moscardo, Gianna | Prideaux, B | Laws, Eric.

Material type: book Book Publisher: UK CAB International 2006Online access: Click here to access online Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 647.94] (1).

2. Tilt: Shifting your strategy from products to customers

by Niraj Dawar.

Material type: book Book Publisher: Boston Harvard Business Review Press 2013Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.802 NIR/TI] (1).

3. Dynamics of bank marketing

by Madhukar, R K.

Edition: Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Bangalore Sri Fudhindra Publishing House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MAD/DY] (1).

4. Handbook of sales training and development : proven techniques for improving stsff`s attitude, morals, motivation and skills

by Weymes, Pat.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .31245 WEY/HA] (1).

5. Dartnell sales promotion hand book

by Riso, Ovid.

Edition: 7Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi U B S P D 1993Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .82 RIS/DA] (1).

6. Multi - level marketing : a practical guide to successful network selling

by Clothier, Peter.

Edition: 2Material type: book Book; Format: print ; Literary form: Not fiction Publisher: London Kogan Page Limited 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .8 CLO/MU] (1).

7. Creating Customer Delight : How and why of CRM

by Kiriti, Seth | Rakesh, Seth.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books 2005Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 RAK/CR] (1).

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