Integrated Marketing Communication A Strategic Approach
By: Rahtz, Sirgy.
Material type: BookPublisher: New Delhi Cengage Learning 2008Edition: 1st.Description: 362.ISBN: 9788131506547.Subject(s): Definition of Integrated Marketing CommunicationDDC classification: 380.1Item type | Current location | Call number | Status | Date due | Barcode |
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Books (General) | College of Co-operation, Banking & Management Library, Vellanikkara | 380.1 SIR/IN (Browse shelf) | Available |
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