Customer relationship management : concepts and technologies
By: Buttle, Francis.
Contributor(s): Maklan, Stan.
Material type: BookPublisher: London Routledge 2015Edition: 3.Description: xxv, 400p.ISBN: 9781138789821.Subject(s): Understanding customer relationships | Strategic CRM | Operational CRM | Analytical CRM | Realizing the benefits of CRMDDC classification: 658.812Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books (General) | KAU Central Library, Thrissur General | 658.812 BUT/CU (Browse shelf) | Available | 226388 |
2003
English
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