Kerala Agricultural University Central Library

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1.
Marketing value metrics: a new metrics model to measure marketing effectiveness

by Mcdonald, Malcolm | Maklan, Stan | Mouncey, Peter.

Material type: book Book Publisher: London Kogan page limited 2014Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.83 MCD/MA] (1).

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2.
Understanding digital marketing: marketing strategies for engaging the digital generation

by Ryan, Damian | Jones, Calvin.

Edition: 2Material type: book Book Publisher: United States Kogan page limited 2012Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 RYA/UN] (1).

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3.
Rules of Marketing

by Anand Kapur | Anand Kapur.

Edition: 1stMaterial type: book Book Publisher: Jaipur Yking Books 2012Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 ANA/RU] (1).

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Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/