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1. Dimensional selling

by Robert,E.Lefton | Victor,R.Buzzota.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: chicago McGraw-hill 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.85 VIC/DI] (1).

2. Seven power strategies for building customer loyalty

by Paul.R,Timm.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: San francisco Amacom 2001Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.4012 PAU/SE] (1).

3. E-banking concepts and implementation

by Tushar Kanti | Manish Kumar | Nidhi Singh.

Material type: book Book Publisher: New Delhi Savera Publishing House 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 TUS/EB] (2).

4. Know your banking-I: basics of banking

Material type: book Book Publisher: Mumbai Indian Institute of Banking and Finance 2015; New Delhi Indian Institute of Banking and Finance 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 IND/BA] (3).

5. Customer service and banking codes and standards

Edition: 2Material type: book Book Publisher: New Delhi Taxmann Publications 2017; Mumbai Indian Institute of Banking & Finance 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.175 IND/CU] (1).

6. Marketing management

by Kotler, Philip | Keller, Kelvin Lane.

Edition: 15Material type: book Book Publisher: Noida Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (6).

7. Banking law and practice in India

by Pendya, R D | Tannan, M I.

Edition: 18Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Orient Low House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346 .082 TAN/BA] (1).

8. Oxford textbook of marketing

by Blois, Keith.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BLO/OX] (1).

9. ISO 9000 : concepts, methods and implementations

by Bagehi, Tapan P.

Edition: 1Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Allahabad Wheeler Publishing 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .562 BAG/IS] (1).

10. Customer Loyalty Programs : Trends and Experiences

by Shanthi, N.M.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Hyderabad The ICFAI University Press 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 SHA/CU] (1).

11. Bank Marketing

by Bidhu Bhusan, Mishra | Prakash Chandra.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Discovery Publishing House 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MIS/BA] (1).

12. The Definite Guide To Communication Engaging Employees in Benefits, Pay, and Performance

by Davis, Alison | Shannon, Jane.

Edition: 1stMaterial type: book Book; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 685.3 DAV/DE] (1).

13. Retail management:a strategic approach

by Berman, Barry | Evans, Joel R Mini Mathur.

Edition: 11Material type: book Book Publisher: Delhi.Chennai Pearson education india pvt ltd 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 BER/RE] (1).

14. Marketing management

by Kotler, Philip | Keller, Kevin lane.

Edition: 15,ed.Material type: book Book Publisher: Delhi Pearson education pvt ltd 2018Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (1).

15. Banking:theory,law and practice

by Gordon,E | Natarajan,K.

Edition: 27,rev.ed.Material type: book Book Publisher: New Delhi Himalaya publishing house 2019Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346.082 GOR/BA] (1).

16. Data mining: modeling data for marketing, risk and customer relationship management

by Rud, Olivia Parr.

Material type: book Book Publisher: New Delhi Wiley Dreamteach India 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 005.741 RUD/DA] (1).

17. Art of handling people

by Casson, Herbert N.

Edition: 7 Publisher: Bombay, D. B. Taraporevala sons& co. pvt. ltd. ; 1963Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 158.2 CAS] (1).

Kerala Agricultural University Central Library
Thrissur-(Dt.), Kerala Pin:- 680656, India
Ph : (+91)(487) 2372219
E-mail: librarian@kau.in
Website: http://library.kau.in/