1.
Dimensional selling
by Robert,E.Lefton | Victor,R.Buzzota.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: chicago McGraw-hill 2005Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.85 VIC/DI] (1).
2.
Seven power strategies for building customer loyalty
by Paul.R,Timm.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: San francisco Amacom 2001Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.4012 PAU/SE] (1).
3.
E-banking concepts and implementation
by Tushar Kanti | Manish Kumar | Nidhi Singh.
Material type: Book Publisher: New Delhi Savera Publishing House 2011Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 TUS/EB] (2).
4.
Know your banking-I: basics of banking
Material type: Book Publisher: Mumbai Indian Institute of Banking and Finance 2015; New Delhi Indian Institute of Banking and Finance 2015Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.1 IND/BA] (3).
5.
Customer service and banking codes and standards
Edition: 2Material type: Book Publisher: New Delhi Taxmann Publications 2017; Mumbai Indian Institute of Banking & Finance 2017Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 332.175 IND/CU] (1).
6.
Marketing management
by Kotler, Philip | Keller, Kelvin Lane.
Edition: 15Material type: Book Publisher: Noida Pearson India Education Services 2016Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 658.8 KOT/MA] (6).
7.
Banking law and practice in India
by Pendya, R D | Tannan, M I.
Edition: 18Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Orient Low House 1990Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346 .082 TAN/BA] (1).
8.
Oxford textbook of marketing
by Blois, Keith.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Oxford Oxford University Press 2000Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 BLO/OX] (1).
9.
ISO 9000 : concepts, methods and implementations
by Bagehi, Tapan P.
Edition: 1Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Allahabad Wheeler Publishing 1994Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658 .562 BAG/IS] (1).
10.
Customer Loyalty Programs : Trends and Experiences
by Shanthi, N.M.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: Hyderabad The ICFAI University Press 2006Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.812 SHA/CU] (1).
11.
Bank Marketing
by Bidhu Bhusan, Mishra | Prakash Chandra.
Material type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Discovery Publishing House 2008Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 380.1 MIS/BA] (1).
12.
The Definite Guide To Communication Engaging Employees in Benefits, Pay, and Performance
by Davis, Alison | Shannon, Jane.
Edition: 1stMaterial type: Book; Format:
print
; Literary form:
Not fiction
Publisher: New Delhi Pearson 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 685.3 DAV/DE] (1).
13.
Retail management:a strategic approach
by Berman, Barry | Evans, Joel R Mini Mathur.
Edition: 11Material type: Book Publisher: Delhi.Chennai Pearson education india pvt ltd 2011Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.87 BER/RE] (1).
14.
Marketing management
by Kotler, Philip | Keller, Kevin lane.
Edition: 15,ed.Material type: Book Publisher: Delhi Pearson education pvt ltd 2018Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 658.8 KOT/MA] (1).
15.
Banking:theory,law and practice
by Gordon,E | Natarajan,K.
Edition: 27,rev.ed.Material type: Book Publisher: New Delhi Himalaya publishing house 2019Availability: Items available for loan: College of Co-operation, Banking & Management Library, Vellanikkara [Call number: 346.082 GOR/BA] (1).
16.
Data mining: modeling data for marketing, risk and customer relationship management
by Rud, Olivia Parr.
Material type: Book Publisher: New Delhi Wiley Dreamteach India 2003Availability: Items available for loan: KAU Central Library, Thrissur [Call number: 005.741 RUD/DA] (1).
17.
Art of handling people
by Casson, Herbert N.
Edition: 7 Publisher: Bombay, D. B. Taraporevala sons& co. pvt. ltd. ; 1963Availability: Items available for loan: College of Agriculture, Vellayani [Call number: 158.2 CAS] (1).