000 00421nam a2200157Ia 4500
008 140316s9999 xx 000 0 und d
020 _a9788177083156
082 _a659.1
_bPON/AD
100 _a
245 _aAdvertising and brand building : Principles and case studies
260 _aNew Delhi
_bNew Century publications
_c2012
300 _a187
650 _aAdvertising
700 _aPongiannan,K
942 _2ddc
_cBK
999 _c12871
_d12871