| 000 | 00519nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 020 | _a9788132104711 | ||
| 082 |
_a658.8 _bPIN/MA |
||
| 100 | _aPingali Venugopal | ||
| 245 |
_aMarketing management: _ba decision-making approach |
||
| 260 |
_aLos Angeless _bSage publications _c2010 |
||
| 300 | _axvii, 245 Pages | ||
| 650 | _aMarketing-management | ||
| 650 | _aSWOT analysis | ||
| 650 | _aPositioning | ||
| 650 | _aMarketing environment | ||
| 650 | _aSegmentation and targeting | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c141753 _d141753 |
||