000			00537nam a22002057a 4500
003			OSt
020			_a9788126548620
082			_a380.1 _bWIN/MA
100			_aWinston, Wayne L
245			_aMarketing analytics: _bdata-driven techniques with microsoft excel
260			_aHoboken _bJohn Wiley & sons _c2014
300			_axxx, 690p.
546			_aEnglish
650			_aPricing
650			_aForecasting
650			_aCustomer value
650			_aMarket segmentation
650			_aInternet and social marketing
942			_2ddc _cBK
999			_c156876 _d156876