| 000 | 00537nam a22002057a 4500 | ||
|---|---|---|---|
| 999 |
_c164011 _d164011 |
||
| 003 | OSt | ||
| 020 | _a9788120417380 | ||
| 082 |
_a658.802 _bKAP/MA |
||
| 100 | _aKapur, S K | ||
| 245 |
_aMarketing management: _bfundamentals and practices |
||
| 260 |
_aNew Delhi _bOxford & IBH Publishing _c2009 |
||
| 300 | _axii, 415p. | ||
| 546 | _aEnglish | ||
| 650 | _aMarketing philosophy | ||
| 650 | _aMarketing environment | ||
| 650 | _aStrategic planning | ||
| 650 | _aMarket segmentation | ||
| 650 | _aMarket demand | ||
| 942 |
_2ddc _cBK |
||