000 00550nam a2200193Ia 4500
008 140306s9999 xx 000 0 und d
020 _a0 07 051191 8
041 _aeng
082 _a658 .8
_bRAP/MA
100 _aCollis, Thomas S L
245 _aMaxi marketing : the new direction in advertising : promption and marketing strategy
260 _aNew York
_bMc Graw-Hill Publishing Company
_c 1987
300 _a278
365 _bU.S.D.5.95
650 _aAdvertising
650 _asales promotion
700 _aRapp, Stan
942 _2ddc
_cBK
999 _c182912
_d182912