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| 020 | _a0749407751 | ||
| 041 | _aeng | ||
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_a658.45 _bSMI/MA |
||
| 100 | _aSmith, P R | ||
| 245 | _aMarketing communication : on integral appoach | ||
| 260 |
_aLondon _bKogan Page Limited _c1993 |
||
| 300 | _a403 | ||
| 365 | _bUKP.19.95 | ||
| 650 | _aAdvertising | ||
| 650 | _aDirect | ||
| 650 | _aSales promotion | ||
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_2ddc _cBK |
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| 999 |
_c184082 _d184082 |
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