000 00434nam a2200181Ia 4500
008 140306s9999 xx 000 0 und d
020 _a0 631 17631 4
041 _aeng
082 _a380 .1
_bMER/MA
100 _aMer cer, David
245 _aMarketing
260 _aU K
_bBlackwell Scientific Publications
_c 1992
300 _a759
365 _bU.K.P.19.99
650 _acustomer
650 _aManagement
942 _2ddc
_cBK
999 _c184253
_d184253