000 00480nam a2200181Ia 4500
008 140306s9999 xx 000 0 und d
041 _aeng
082 _a658.827
_bJAG/TW
100 _aJayadeep, Kapoor
245 _aTwenty four brand mantras : finding place in the hearts and minds of consumers
300 _a111
365 _bRs.150
400 _bResponse books
440 _a2004
650 _aBrand name products
650 _aConsumer relations
942 _2ddc
_cBK
999 _c185960
_d185960