000 00457nam a2200181Ia 4500
008 140306s9999 xx 000 0 und d
041 _aeng
082 _a659.1
_bSAN/UN
100 _aSanjay Tiwari
245 _a( Un )Common sense of advertising : getting the basis right
260 _aNew Delhi
_bResponse Books
_c2003
300 _a322
365 _bRs.380
650 _aBrand names
650 _amARKETING
650 _aMedia
942 _2ddc
_cBK
999 _c186014
_d186014