| 000 | 00520nam a2200193Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | _a9788131719770 | ||
| 041 | _aeng | ||
| 082 |
_a658.827 _bKEL/ST |
||
| 100 | _aKeller, Kevin Lane | ||
| 245 | _aStrategic Brand Management : Building, Measuring, and Managing Brand Equity | ||
| 250 | _a3 | ||
| 260 |
_aNew Delhi _bPearson Education _c2008 |
||
| 300 | _a714 | ||
| 365 | _bRs.350/- | ||
| 650 | _aBrand Equity | ||
| 650 | _aBrand positioning | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c186252 _d186252 |
||