000 00601nam a2200217Ia 4500
008 140306s9999 xx 000 0 und d
020 _a9780070660076
041 _aeng
082 _a658.8
_bZEI/SE
100 _aBitner, Mary Jo
245 _aServices Marketing : Integrating Customer Focus Across the firm
250 _a4
260 _aNew Delhi
_bTata McGraw - Hill Publishing Company Ltd.
_c2008
300 _a743
365 _bRs. 425/-
650 _aConsumer behaviour
700 _aGremler, Dwayne D.
700 _aPandit, Ajay
700 _aZeithaml, Valarie A
942 _2ddc
_cBK
999 _c186644
_d186644