000 00477nam a2200181Ia 4500
008 140306s9999 xx 000 0 und d
020 _a0762311592
041 _aeng
082 _a658.5
_bWOO/MA
100 _aArch, G.Woodside
245 _aManaging Product Innovation
260 _aU.K
_bElsevier
_c2005
300 _a780
365 _bRs.6357/-
650 _aBusiness Marketing & Purchasing
650 _aOrganizing interactive product development
942 _2ddc
_cBK
999 _c187394
_d187394