000 00491nam a2200193Ia 4500
008 140306s9999 xx 000 0 und d
020 _a8174465499
041 _aeng
082 _a658.5
_bMAT/PR
100 _aMathur, U C
245 _aProduct and Brand Management
260 _aDelhi
_bExcel
_c2007
300 _a534
365 _bRs. 325/-
650 _aCustomer Purchase Process
650 _aMarketing Research
650 _aProducts, Brands and Advertising
942 _2ddc
_cBK
999 _c187700
_d187700