| 000 | 00578nam a2200217Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | _a8131509125 | ||
| 020 | _a978-315-0912-8 | ||
| 041 | _aeng | ||
| 082 |
_a659.1 _bOGU/AD |
||
| 100 | _aAllen, Chris T | ||
| 245 | _aAdvertising Management With Integrated Brand Promotion | ||
| 250 | _a1st | ||
| 260 |
_aNew Delhi _bCengage Learning _c2011 |
||
| 300 | _a648 | ||
| 365 | _bRs.415/- | ||
| 650 | _aAdvertising as a Business Process | ||
| 700 | _aO'Guinn, Thomas C | ||
| 700 | _aSemenik, Richard J | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c188270 _d188270 |
||