000 00495nam a2200181Ia 4500
008 140306s9999 xx 000 0 und d
020 _a9788131506547
041 _aeng
082 _a380.1
_bSIR/IN
100 _aRahtz, Sirgy
245 _aIntegrated Marketing Communication A Strategic Approach
250 _a1st
260 _aNew Delhi
_bCengage Learning
_c2008
300 _a362
365 _bRs.325/-
650 _aDefinition of Integrated Marketing Communication
942 _2ddc
_cBK
999 _c188274
_d188274